新冠疫情下的旅游消费脆弱性：一个融合性的分析框架

摘要/Abstract

摘要： 新冠疫情暴发对旅游者消费心理和行为造成负面影响,导致旅游者消费信心受损,消费活动骤减,旅游消费呈现脆弱性。文章结合刺激-有机体-响应（SOR）分析框架与暴露-敏感-适应（VSD）脆弱性评估模型,构建旅游消费脆弱性SOR-VSD融合分析框架,阐释旅游消费脆弱性的根源、作用机制和影响,对于旅游市场复苏、旅游业恢复、灾后旅游发展政策的制定等具有重要的理论和实践意义。文章认为,旅游消费脆弱性主要产生于外部风险对旅游者消费心理和行为的作用过程中,旅游者在风险中的暴露程度和对外部风险的认知与态度决定了旅游者的消费意愿和行为反应,是旅游行为敏感波动的主要原因;旅游消费脆弱性是一个涵盖“刺激-暴露程度”“有机体-敏感性”和“反应-应对能力”的集成概念,具有动态性、相对性和情境性特征;旅游者个人特征和其他外部因素彼此之间相互作用并通过影响“风险刺激-风险认知状态-行为反应”的不同过程影响旅游消费脆弱性。

关键词: 新冠疫情, 旅游消费, 脆弱性, SOR-VSD分析框架

Abstract: The COVID-19 pandemic has negatively impacted tourist consuming psychology and behaviors.In this context,Tourists’ consumption confidence is damaged,consumption activities drop sharply,tourist consumption presents vulnerability.This article attempted to explain the cause,mechanism,influence of tourist consumption vulnerability by building the SOR-VSD framework that combines with SOR framework and VSD vulnerability model,which has important theoretical and practical contribution on tourism market recovery,tourism industry recovery and post-pandemic destination management and recovery strategies by local authorities.The results show that：（1） tourist consumption vulnerability is derived from the effects of external risks on tourists’ consumption psychology and behaviors,and tourists’ exposure to risks and their cognition and attitude to external risks determine their consumption intentions and behavioral responses,which is the main reason for the sensitive fluctuation of tourism behaviors;（2） the concept of tourist consumption vulnerability is a set about “Stimulus-Exposure”,“organism-Sensitivity” and “Response-Coping capacity”,which is dynamic,relative and situational;（3） in addition to risk stimulation,tourism consumption vulnerability is also affected by the interaction of tourists’ individual characteristics,and other external factors.

Key words: COVID-19, tourism consumption, vulnerability, SOR-VSD model

中图分类号:

F590-05

左文超, 胡北明. 新冠疫情下的旅游消费脆弱性：一个融合性的分析框架[J]. 旅游科学, 2022, 36(4): 1-17.

ZUO Wenchao, HU Beiming. Tourist Consumption Vulnerability in the Context of COVID-19： An Integrative Analytic Framework[J]. TOURISM SCIENCE, 2022, 36(4): 1-17.

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