多元参与主体视角下生态脆弱区旅游开发的利益联结机理与价值共创机制研究

旅游科学 ›› 2022, Vol. 36 ›› Issue (4): 56-74.

多元参与主体视角下生态脆弱区旅游开发的利益联结机理与价值共创机制研究

张艳楠¹, 邓海雯^1,*, 王磊^1,2

1.上海师范大学旅游学院,上海 200234;
2.上海旅游高等专科学校会展与经济管理学院,上海 201418

收稿日期:2021-12-17 修回日期:2022-07-31 出版日期:2022-08-30 发布日期:2022-11-24
通讯作者: ^*邓海雯（1992—）,女,上海师范大学旅游学院硕士生,E-mail：438878648@qq.com。
作者简介:张艳楠（1990—）,女,博士,上海师范大学旅游学院讲师,研究方向为旅游管理、城市生态建设等,E-mail：zhangyn119@foxmail.com。王磊（1978—）,男,上海师范大学旅游学院、上海旅游高等专科学校会展与经济管理学院教授,研究方向为旅游经济、会展经济与管理等。
基金资助:
国家自然科学基金面上项目“国家公园生态系统服务价值的共创机制研究”（41971254）; 上海市哲学社会科学规划青年课题“长三角城市群空间开发的资源环境演化规律与跨区域协同治理路径研究”（2019EGL003）; 上海市科技人才计划项目青年科技英才扬帆计划“上海对接推进长三角城市群生态一体化共建机制研究”（19YF1437000）; 上海市教育科学研究项目“会展职业教育‘项目主题式’课程与教学模式改革研究”（C2021064）

A Research on the Mechanism of Interest Connection and Value Co-creation of Tourism Development in Ecologically Fragile Areas： A Multiple Participants Perspective

ZHANG Yannan¹, DENG Haiwen^1,*, WANG Lei^1,2

1. Shanghai Normal University, Institute of Tourism, Shanghai 200234, China;
2. Shanghai Institute of Tourism, School of Event and Economic Management, Shanghai 201418, China

Received:2021-12-17 Revised:2022-07-31 Online:2022-08-30 Published:2022-11-24

摘要/Abstract

摘要： 作为乡村振兴战略实施的主要方式之一,传统的旅游开发模式重经济效益、轻社会效益,尤其是生态脆弱区在多产业集聚发展的旅游开发过程中容易产生环境污染破坏问题,且极易忽视当地居民的切身利益。文章基于多元利益参与主体的研究视角,引入旅游企业合作开发收益分成比例合作性参数,社区居民舆论监督影响社会性参数,及政府部门补贴惩罚政策性参数,构建一种多元参与主体视角下生态脆弱区旅游开发演化博弈模型,全面研究多元参与主体的利益选择,分析参与主体利益策略选择的影响因素及相互作用关系,确定参与主体利益联结的均衡稳定选择及其存在条件。最后,文章通过对不同利益策略组合的演化过程进行仿真模拟,确立价值共创的演化路径及机制构建模式。研究发现,旅游企业、社区居民、政府部门进行经济效益、环境效益、社会效益价值共创的演化路径分为5个阶段,其中生态旅游开发成熟阶段是最理想的阶段;另外,适当提高社区居民参与旅游开发的收益分成比例,吸引社区居民与旅游企业形成合作开发联盟,可以促使价值共创演化路径进入生态旅游开发成熟阶段,从而降低成本、提高效益,实现合作开发联盟的良性循环。

关键词: 多元参与主体, 利益联结, 价值共创, 生态脆弱区, 旅游开发

Abstract: As one of the main ways to implement the rural revitalization strategy,traditional eco-tourism development model emphasizes on economic benefits rather than social benefits.In the process of tourism development with multi-industry agglomeration,it tends to cause environmental damage and ignore vital interests of local residents in ecologically fragile areas.This paper constructed an evolutionary game model analyzing tourism development in ecologically fragile areas from the perspective of multiple participants,mainly considered cooperative parameters of revenue sharing ratio of tourism enterprises,social parameters of public supervision of community residents and policy parameters of subsidy and punishment of government departments in order to solve environmental problems,studied the strategy selection of different subjects,which discussed the influencing factors and interaction relationship,determined the equilibrium stability strategy of the system with existence conditions,and established an evolutionary path and construction mechanism model of value co-creation through the simulation of the evolution process.The results show：（1） the value of economic benefit,environmental benefit and social benefit could be created together by multiple participants;（2） the evolutionary path of co-creation can be summarized into five stages with given the causes and guidance of each stage;（3） the mature stage is the most ideal stage;（4） a virtuous cycle of cooperative development alliance can be formed to reduce costs and improve benefits through increasing the proportion of revenue sharing in tourism development appropriately.

Key words: multiple participants, interest connection, value co-creation, ecologically fragile areas, tourism development

中图分类号:

F590

张艳楠, 邓海雯, 王磊. 多元参与主体视角下生态脆弱区旅游开发的利益联结机理与价值共创机制研究[J]. 旅游科学, 2022, 36(4): 56-74.

ZHANG Yannan, DENG Haiwen, WANG Lei. A Research on the Mechanism of Interest Connection and Value Co-creation of Tourism Development in Ecologically Fragile Areas： A Multiple Participants Perspective[J]. TOURISM SCIENCE, 2022, 36(4): 56-74.

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