电子竞技赛事观众现场观赛动机量表开发与验证

旅游科学 ›› 2022, Vol. 36 ›› Issue (4): 75-89.

电子竞技赛事观众现场观赛动机量表开发与验证

杨一江^1,*, 刘海燕²

1.上海体育学院新闻与传播学院,上海 200438;
2.上海大学新闻传播学院,上海 200444

收稿日期:2022-01-05 修回日期:2022-07-31 出版日期:2022-08-30 发布日期:2022-11-24
通讯作者: ^*杨一江（1998—）,男,上海体育学院新闻与传播学院硕士生,E-mail：timechallenger@qq.com。
作者简介:刘海燕（1998—）,女,上海大学新闻传播学院硕士生。
基金资助:
上海市哲学社会科学规划一般项目“重大事件形象效应及其形成机制”（2019BGL027）

Development and Verification of E-Sports On-Site Spectator Motivation Scale

YANG Yijiang^1,*, LIU Haiyan²

1. School of Journalism and Communication, Shanghai University of Sport, Shanghai 200438, China;
2. School of Journalism and Communication, Shanghai University, Shanghai 200444, China

Received:2022-01-05 Revised:2022-07-31 Online:2022-08-30 Published:2022-11-24

摘要/Abstract

摘要： 作为一种新兴的竞技体育项目,电子竞技已经形成较为完善的赛事运作模式,其影响力和受众规模也在不断扩大。能否吸引赛事观众是赛事成功的关键,也是赛事主办方获取品牌赞助的重要前提。但目前学术界对电子竞技赛事观众及其观赛动机研究较为缺乏,少数的电竞观赛动机研究也主要针对在线直播观众。文章在以往传统体育赛事和电竞在线直播观赛动机研究的基础上,遵循规范的量表开发程序,编制并检验电子竞技观众现场观赛动机量表,构建了九维度动机模型,即愉悦满足、氛围体验、归属认同、队伍追随、技能提升、周边活动、社交、博彩、休闲消遣。文章的研究结果提供了测量电子竞技赛事观众现场观赛动机的工具,为进一步探究该构念的前因后果提供了基础,也为业界进一步理解电竞观众的观赛原因,更好地服务观众需要和促进产业健康发展提供了支持。

关键词: 电子竞技, 电竞赛事观众, 观赛动机, 量表开发

Abstract: As an emerging competitive sport,eSports has developed a relatively well-established tournament operation model,and its influence and spectators’ size are expanding.The ability to attract spectators is crucial to the success of an event,as well as an important prerequisite for event organizers to obtain brand sponsorship.However,there is a lack of research on eSports spectators and their motivations in the academic world.And the few eSports spectator motivation studies mainly focus on online spectators.Based on previous literatures on the motivations of traditional sporting events and online sports spectator motivations,this study followed a rigorous scale development procedure to develop and examine a scale of eSports on-site spectator motivation and obtained a nine-dimensional motivation model that includes pleasure,atmosphere experience,belonging and identity,team following,skill enhancement,peripheral events,social interaction,betting,and leisure and entertainment.The findings provide a tool to measure the motivations of eSports onsite spectators and offer a basis for further exploration of the antecedents and consequences of this construct.Meanwhile,the study promotes the healthy development of this industry by guiding the industry to further understand the reasons of on-site spectatorship and better serving the needs of spectators.

Key words: eSports, eSports competition audience, spectator motivation, scale development

中图分类号:

G898.3

杨一江, 刘海燕. 电子竞技赛事观众现场观赛动机量表开发与验证[J]. 旅游科学, 2022, 36(4): 75-89.

YANG Yijiang, LIU Haiyan. Development and Verification of E-Sports On-Site Spectator Motivation Scale[J]. TOURISM SCIENCE, 2022, 36(4): 75-89.

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