动机视角下乡村旅游者主观幸福感的驱动机制研究——以皖南传统古村落为例

旅游科学 ›› 2022, Vol. 36 ›› Issue (6): 90-105.

动机视角下乡村旅游者主观幸福感的驱动机制研究——以皖南传统古村落为例

余润哲¹, 黄震方^1,*, 何昭丽², 鲍佳琪¹, 郭叙淇¹, 莫雨亭¹

1.南京师范大学地理科学学院,江苏南京 210023;
2.南京财经大学工商管理学院,江苏南京 210023

收稿日期:2021-10-19 修回日期:2022-04-16 出版日期:2022-12-30 发布日期:2023-02-23
通讯作者: * 黄震方（1963—）,男,博士,南京师范大学地理科学学院教授,博导,研究方向为旅游地理与旅游规划,E-mail：zhfh@263.net。
作者简介:余润哲（1994—）,男,南京师范大学地理科学学院博士生,研究方向为乡村旅游,E-mail：292806373@qq.com。何昭丽（1982—）,女,博士,南京财经大学工商管理学院教授,研究方向为旅游经济管理。鲍佳琪（1998—）,女,南京师范大学地理科学学院硕士生。郭叙淇（1997—）,男,南京师范大学地理科学学院硕士生。莫雨亭（1997—）,女,南京师范大学地理科学学院硕士生。
基金资助:
国家自然科学基金项目“流动性视角的公路交通与旅游景区时空关联及耦合机制——以江苏省为例”（42071175）; 国家自然科学基金青年项目“干旱区旅游水足迹测算模型与用水适配性评价”（42001156）; 国家自然科学基金青年项目“旅游开发对乡村文化的胁迫演化模式及其补偿机制研究”（42101218）

A Study on the Driving Mechanism of the Subjective Sense of Well-being of Rural Tourists from the Motivation Perspective —A Case Study of the Traditional Ancient Villages on South Anhui

YU Runzhe¹, HUANG Zhenfang^1,*, HE Zhaoli², BAO Jiaqi¹, GUO Xuqi¹, MO Yuting¹

1. School of Geographical Science, Nanjing Normal University, Nanjing 210023, China;
2. School of Business Administration, Nanjing University of Finance & Economics, Nanjing 210023, China

Received:2021-10-19 Revised:2022-04-16 Online:2022-12-30 Published:2023-02-23

摘要/Abstract

摘要： 旅游者幸福感是促进旅游可持续发展的重要因素,因此对旅游者主观幸福感及其影响因素的研究,是值得关注的科学问题。文章以乡村旅游者为研究对象,将旅游动机的8个维度作为自变量,运用多变量交互作用的模糊集定性比较分析方法,探索影响乡村旅游者主观幸福感的复杂路径。结果显示：（1）在单因素分析中,所有单变量因素均不能构成乡村旅游者主观幸福感影响因素的充分必要条件;（2） 8个条件变量共产生256条组合路径,满足条件的组合路径为9条,总体覆盖率为0.803,能够很好地解释结果变量;（3）在因素分析中原始覆盖率高于40%的组合路径均包括兴奋、家庭和乡愁这3个变量。文章为有效开发乡村旅游地及利用乡村旅游资源,提升人们的获得感与幸福感,促进乡村旅游高质量发展提供了理论依据。

关键词: 乡村旅游, 旅游动机, 模糊集定性比较分析, 主观幸福感, 影响因素

Abstract: Tourists’ sense of well-being is an important factor that influences the sustainable development of tourism;therefore it is worth of the attentions of the academia.Taking rural tourists as the objects and the nine dimensions of tourism motivation as independent variables,this paper used the fuzzy set qualitative comparative analysis method of multivariate interaction to explore the complex paths that affect tourists’ rural tourism intentions and subjective well-being.The results show that：（1） in the single factor analysis,nol single variable factor can solely constitute the necessary and sufficient conditions for the influencing factors of revisit intention and subjective well-being of tourists;（2） among the 256 paths composed of the 8 combinational variables,9 meet the conditions with a total coverage rate of 0.803 that can well explain the influencing mixes of the outcome variables;（3） from the factors analysis,it is found that homesickness appears in all of the 9 paths and the three factors namely excitement,family and homesickness appear in all of the combined paths of a 40+% original coverage;This research provides a theoretical basis for effectively developing country tourism destinations and using rural tourism resources to improve people’s sense of gain and happiness and promote the high-quality development of rural tourism.

Key words: rural tourism, tourism motivation, revisit intention, subjective well-being, influencing factorss

中图分类号:

F592.7

余润哲, 黄震方, 何昭丽, 鲍佳琪, 郭叙淇, 莫雨亭. 动机视角下乡村旅游者主观幸福感的驱动机制研究——以皖南传统古村落为例[J]. 旅游科学, 2022, 36(6): 90-105.

YU Runzhe, HUANG Zhenfang, HE Zhaoli, BAO Jiaqi, GUO Xuqi, MO Yuting. A Study on the Driving Mechanism of the Subjective Sense of Well-being of Rural Tourists from the Motivation Perspective —A Case Study of the Traditional Ancient Villages on South Anhui[J]. TOURISM SCIENCE, 2022, 36(6): 90-105.

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