基于游客感知的滨海旅游吸引力研究——以三亚市为例

旅游科学 ›› 2024, Vol. 38 ›› Issue (12): 93-110.

• • 上一篇

基于游客感知的滨海旅游吸引力研究——以三亚市为例

廖倩倩^1,2, 程叶青^1,*, 费雪艳¹, 许春茹¹

1.海南师范大学地理与环境科学学院,海南海口 571158;
2.遂川县第二中学,江西吉安 343900

收稿日期:2023-06-12 修回日期:2024-07-18 出版日期:2024-12-30 发布日期:2025-03-11
通讯作者: 程叶青^*（1976—）,男,博士,海南师范大学地理与环境科学学院教授,博导,研究方向为乡村地理与区域规划,E-mail：34794249@qq.com。
作者简介:廖倩倩（1999—）,女,海南师范大学地理与环境科学学院硕士生,E-mail：2658210510@qq.com。费雪艳（1999—）,女,海南师范大学地理与环境科学学院硕士生。许春茹（1999—）,女,海南师范大学地理与环境科学学院硕士生。
基金资助:
海南省自然科学基金高层次人才项目“整村推进政策对农村居民生产和生活方式的影响”（2019RC178）; 国家自然科学基金项目“海南自贸港城乡公共医疗服务均等化及其空间响应研究”（42261054）; 海南省自然科学基金高层次人才项目“面向自贸港的公共医疗服务空间响应机理及优化研究”（422RC663）; 海南省自然科学基金高层次人才项目“公路驿站的优化布局对乡村振兴的促进相关研究”（422RC666）

Analyzing the Coastal Tourism Attraction from the Perspective of Tourists' Perception：A Case Study of Sanya City

LIAO Qianqian^1,2, CHENG Yeqing^1,*, FEI Xueyan¹, XU Chunru¹

1. College of Geography and Environmental Sciences, Hainan Normal University, Haikou 571158, China;
2. Suichuan No. 2 High School Jiangxi, Ji'an 343900, China

Received:2023-06-12 Revised:2024-07-18 Online:2024-12-30 Published:2025-03-11

摘要/Abstract

摘要： 客观评价旅游吸引力对于制定旅游发展政策和挖掘旅游发展潜力具有重要理论与实践价值。文章以三亚市为例,基于携程旅行等5个网站86篇游记文本数据,借助扎根理论的编码技术,从游客感知视角构建滨海旅游吸引力评价指标体系和概念模型;结合实地调研和问卷调查数据,借助“重要性-表现程度”分析法（IPA）,定量评价三亚市滨海旅游吸引力,针对性提出三亚市滨海旅游吸引力提升策略。研究发现：（1）基于扎根理论对网络游记文本的逐级编码,提炼出包含滨海自然旅游资源、滨海人文旅游资源、旅游服务与设施、滨海旅游活动、旅游目的地城市环境、特殊体验和旅游形象7个主范畴的滨海旅游吸引力评价指标体系和概念模型。（2）问卷调查数据统计和IPA分析结果显示,滨海旅游游客总体满意度显著正向影响游客重游意愿和推荐意愿,总体满意度越高,重游意愿和推荐意愿越强烈;滨海自然旅游资源、旅游形象、旅游服务与设施是影响三亚市滨海旅游吸引力的核心要素,游客对滨海自然旅游资源满意度最高,对城市环境满意度最低。（3）加大自然旅游资源保护、强化旅游基础设施建设、升级旅游产业结构、优化旅游营商环境、提升地方文化认同是提升三亚市滨海旅游吸引力和推进旅游高质量发展的重要途径。

关键词: 游客感知, 旅游吸引力, 扎根理论, IPA分析, 三亚市

Abstract: It has important theoretical and practical value to the objective evaluation of tourism attraction for formulating tourism development policies and tapping tourism development potential. This study, taking Sanya City as an example and based on 86 travel notes text data from such five websites as Ctrip, Qunar, Donkey Mother, Tuniu and Mafengwo, established an evaluation index system and conceptual model of coastal tourism attraction with the help of the coding technology of the Grounded Theory from the perspective of tourists' perception. Moreover, based on the field survey and questionnaire survey data, this paper examined the coastal tourism attraction quantitatively of Sanya City using the analysis method of "Importance Performance Degree" (IPA) and put forward targeted strategies for improving the coastal tourism attraction of Sanya City. The research findings are as follows: (1) The evaluation index system and conceptual model of coastal tourism attractiveness were extracted based on the step-by-step coding of online travel notes of the Grounded Theory, including seven main categories as natural tourism resources, cultural tourism resources, tourism services and facilities, coastal tourism activities, urban environment of tourism destination, special experience, and tourism image. (2) The results of questionnaire survey and IPA analysis show that the satisfaction of coastal tourism has significant and positive affect on tourists' willingness to revisit and recommend, and the higher the satisfaction, the stronger the willingness to revisit and recommend. Coastal natural tourism resources, tourism image, tourism services and facilities are the core factors that affect the coastal tourism attraction of Sanya City. Tourists have the highest satisfaction with the coastal natural tourism resources and the lowest satisfaction with urban environment. (3) There are important ways to enhance tourism attraction and promote high-quality tourism development of Sanya City by strengthening the protection of natural tourism resources, strengthening the construction of tourism infrastructure, upgrading the tourism industry structure, optimizing the tourism business environment, and enhancing local cultural identity.

Key words: tourists' perception, tourism attraction, grounded theory, importance-performance analysis, Sanya City

中图分类号:

F592.7

廖倩倩, 程叶青, 费雪艳, 许春茹. 基于游客感知的滨海旅游吸引力研究——以三亚市为例[J]. 旅游科学, 2024, 38(12): 93-110.

LIAO Qianqian, CHENG Yeqing, FEI Xueyan, XU Chunru. Analyzing the Coastal Tourism Attraction from the Perspective of Tourists' Perception：A Case Study of Sanya City[J]. TOURISM SCIENCE, 2024, 38(12): 93-110.

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基于游客感知的滨海旅游吸引力研究——以三亚市为例

Analyzing the Coastal Tourism Attraction from the Perspective of Tourists' Perception：A Case Study of Sanya City

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