因利感恩?旅游利益感知对乡村旅游地社区居民公民行为的影响机制

旅游科学 ›› 2024, Vol. 38 ›› Issue (5): 1-22.

• • 下一篇

因利感恩?旅游利益感知对乡村旅游地社区居民公民行为的影响机制

李志飞^1,2, 敖昆砚^1,2, 李江敏^3,*

1.湖北大学旅游学院, 湖北武汉 430062;
2.湖北大学乡村旅游研究中心, 湖北武汉 430062;
3.中国地质大学（武汉）经济管理学院, 湖北武汉 430078

收稿日期:2023-08-29 修回日期:2024-04-18 出版日期:2024-05-30 发布日期:2024-06-11
通讯作者: 李江敏^*（1976—）,女,博士,中国地质大学（武汉）经济管理学院教授,博导,研究方向为文化旅游与遗产旅游,E-mail：413932000@qq.com。
作者简介:李志飞（1976—）,男,博士,湖北大学旅游学院教授,博导,研究方向为旅游行为、乡村旅游、文化旅游,E-mail：1372272021@qq.com。敖昆砚,女,湖北大学旅游学院硕士生。
基金资助:
湖北省社科基金重点项目习近平文化思想研究专项“数字技术赋能荆楚文化品牌叙事机制与消费场景建构路径研究”（20231211）; 国家社会科学基金一般项目“新型城镇化背景下乡村旅游发展与土地利用变化的作用机制研究”（16BJY140）

Grateful for the Benefits?The Mechanism of Perceived Benefits of Tourism on Community Citizenship Behavior in Rural Tourism

LI Zhifei^1,2, AO Kunyan^1,2, LI Jiangmin^3,*

1. School of Tourism Management, Hubei University, Wuhan 430062, China;
2. Center of Rural Tourism Research, Hubei University, Wuhan 430062, China;
3. School of Economics and Management, China University of Geosciences, Wuhan 430078, China

Received:2023-08-29 Revised:2024-04-18 Online:2024-05-30 Published:2024-06-11

摘要/Abstract

摘要： 乡村旅游地的社区居民公民行为在加强社区治理成果、塑造优质的游客体验及展现良好的乡村精神文明风貌中有着重要作用。文章利用社会交换理论,以肇兴侗寨为案例地,以乡村旅游地居民为研究对象,面向社区和游客分别建立两条影响社区居民公民行为的传导路径,探讨理性因素（旅游利益感知）如何通过非理性因素（社区认同和居民感恩）影响乡村旅游地的社区居民公民行为。结果表明：（1）居民的旅游利益感知能够促进居民的社区认同、对游客的感恩和乡村旅游地的社区居民公民行为;（2）居民的社区认同和对游客的感恩对乡村旅游地的社区居民公民行为具有正向影响;（3）居民的社区认同和对游客的感恩在旅游利益感知和社区居民公民行为之间起部分中介作用。文章对乡村旅游目的地的营销管理和社区治理等方面具有一定的理论意义和实践意义。

关键词: 社区居民公民行为, 社区认同, 感恩, 旅游利益感知, 乡村旅游

Abstract: Community citizenship behavior in rural tourism plays an important role in strengthening the results of community governance, shaping good tourist experience and showing good rural spiritual civilization. Drawing on the social exchange theory, the study took Zhaoxing Dong Village as a case study, with the residents of rural tourism destinations serving as the research subjects, to establish two separate influencing paths for the community and tourists: residents’ identification with the community and residents’ gratitude towards tourists. The aim is to explore the predictors of multi-dimensional community citizenship behavior. The results show that: (1) Perceived benefits of tourism can promote residents’ community identification, gratitude and community citizenship behavior; (2) Residents’ community identification and gratitude are effective ways between perceived benefits of tourism and community citizenship behavior; (3) Community identification and gratitude partially mediate the relationship between perceived benefits of tourism and community citizenship behavior in rural tourism. Theoretical and practical significance for marketing management and community governance in rural tourism destinations are discussed.

Key words: community citizenship behavior, community identification, gratitude, perceived benefits of tourism, rural tourism

中图分类号:

F327

李志飞, 敖昆砚, 李江敏. 因利感恩?旅游利益感知对乡村旅游地社区居民公民行为的影响机制[J]. 旅游科学, 2024, 38(5): 1-22.

LI Zhifei, AO Kunyan, LI Jiangmin. Grateful for the Benefits?The Mechanism of Perceived Benefits of Tourism on Community Citizenship Behavior in Rural Tourism[J]. TOURISM SCIENCE, 2024, 38(5): 1-22.

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因利感恩?旅游利益感知对乡村旅游地社区居民公民行为的影响机制

Grateful for the Benefits?The Mechanism of Perceived Benefits of Tourism on Community Citizenship Behavior in Rural Tourism

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