关键词: 社区参与, 高质量景区, 田野调查, 创“5A”, 扎根理论

Abstract: Taking the well-known Chinese historical and cultural town Huangyao as an example, this article attempted to reveal the impact and mechanism of community participation in the process of the establishment of a national 5A scenic spot. On the basis of sorting out the connotation of core concepts, this study encoded the raw data of field investigations according to the standardized grounded theory process, and applied the qualitative analysis software ATLAS.TI to analyze the commonness coefficient as well as the transmission mechanism in depth. Then the study constructed an impact analysis model of community participation in high-quality scenic spots establishment. The results show that community participation plays an indirect role in the establishment of a 5A scenic spot through four intermediary variables: collaborative governance, trust basis, interest coordination and resource utilization. Among them, collaborative governance is the most critical variable that affects the establishment of a 5A scenic spot. The study has also found that the key to the successful establishment of high-quality scenic spots is to continuously improve the autonomy of community participation. Therefore, for outsider-dominated ancient tourist towns such as Huangyao, the local residents should effectively participate in the establishment of the 5A scenic spot under reasonable guidance and develop a sustainable tourism through collaborative governance.

Key words: community participation, high-quality scenic spot, field study, 5A scenic spot establishment, grounded theory