关键词: 数字化时代, 旅游场景, 旅游情境, 价值创造, 服务生态系统

Abstract: Although tourism situation is an important topic in the field of tourism experience research, it has not been discussed in the context of the rapid development of digital technology. In this regard, this paper adopts the method of literature analysis, and on the basis of combing the theoretical observation and conceptual cognition of the tourism situation, puts forward the tourism context model, which serves as the conceptual integration of the tourism situation in the digital age and the tourism experience situation model in the intelligent tourism environment. "Context" has become a key word in the digital age. The concept of tourism context and its value is put forward to open up the cross-border discourse and integrated application of previous related concepts such as tourism situation with other industries and fields. The value creation model based on the multi-level network structure of service ecosystem value reveals the main line of value creation composed of digital ecology, fit platform, service landscape and value proposition, as well as the direct creation of experience value by tourists, so as to open the "black box" of value creation of tourism context in the digital age.

Key words: digital age, tourism context, tourism situation, value creation, service ecosystem