顺“势”随“心”：风险信息对游客安全行为的影响机制研究

旅游科学 ›› 2023, Vol. 37 ›› Issue (6): 141-162.

顺“势”随“心”：风险信息对游客安全行为的影响机制研究

吴高杨¹, 谢朝武^1,*, 张江驰¹, 郭茜雅², 李蓓蓓¹

1.华侨大学旅游学院, 福建泉州 362021;
2.洛阳职业技术学院, 河南洛阳 471000

收稿日期:2022-07-27 修回日期:2023-04-03 出版日期:2023-12-30 发布日期:2024-01-12
通讯作者: ^*谢朝武（1975—）,男,博士,华侨大学旅游学院教授,博导,研究方向为旅游安全和旅游服务,E-mail：xiecwu@126.com。
作者简介:吴高杨（1998—）,男,华侨大学旅游学院硕士生,E-mail：laotong0726@qq.com。张江驰（1995—）,男,博士,华侨大学旅游学院讲师,研究方向为旅游安全与酒店服务。郭茜雅（1994—）,女,洛阳职业技术学院助教,研究方向为旅游安全。李蓓蓓（1997—）,女,华侨大学旅游学院硕士生。
基金资助:
国家自然科学基金项目“中国出境旅游安全事件集群的时空分异、驱动机制及对旅游流的扰动效应研究”（41971182）; 国家自然科学基金项目“旅游地风险信息框架驱动旅游流的行为机理、时空效应及地理距离的作用机制”（42271243）

To Follow the Trend or to One’s Heart’s Content：A Research on the Influence Mechanism of Risk Information on Tourists’ Safety Behaviors

WU Gaoyang¹, XIE Chaowu^1,*, ZHANG Jiangchi¹, GUO Xiya², LI Beibei¹

1. College of Tourism, Huaqiao University, Quanzhou 362021, China;
2. Technical College, Luoyang Vocational, Luoyang 471000, China

Received:2022-07-27 Revised:2023-04-03 Online:2023-12-30 Published:2024-01-12

摘要/Abstract

摘要： 不同心理类型的游客对风险信息的保护动机响应机制尚未经过实证检验。文章基于保护动机理论,探索风险信息对游客安全行为的影响,并检验风险感知和保护动机的中介作用,以及Plog游客心理类型的调节效应。研究结果显示：（1）风险信息内容对游客风险感知、安全遵守行为具有直接作用,风险信息观察对游客风险感知、保护动机、安全遵守行为、安全参与行为具有直接作用;（2）风险感知与保护动机在风险信息对游客安全行为的影响中存在多重中介效应;（3） Plog游客心理类型在风险信息对游客安全行为的影响中均存在非线性调节作用。其中,保守型游客在风险信息的刺激下表现出较强的安全遵守行为,而冒险型游客却表现出较强的安全参与行为。文章揭示了风险信息对游客安全行为的影响机制,为目的地风险信息传播和游客安全行为干预提供了理论依据与策略指导。

关键词: 风险信息, 风险感知, 保护动机, Plog游客心理类型, 安全行为

Abstract: The empirical examination of the protection motivational response mechanisms to risk information among tourists of different psychological types remains unexplored.This paper,grounded in Protection Motivation Theory,investigated the impact of risk information on tourist safety behaviors.It examined the mediating roles of risk perception and protection motivation,along with the moderating effects of Plog tourist psychological types.The findings reveal that：（1） the content of risk information directly influences tourists’ risk perception and adherence to safety behaviors.Additionally,the observation of risk information has direct effects on tourists’ risk perception,protection motivation,adherence to safety behavior,and engagement in safety participation;（2） Risk perception and protection motivation exhibit multiple mediating effects in the influence of risk information on tourist safety behavior;（3） Plog tourist psychological types demonstrate nonlinear moderating effects on the impact of risk information on tourist safety behaviors.Specifically,conservative tourists’ exhibit heightens adherence to safety behavior when stimulated by risk information,whereas adventurous tourists demonstrate increased engagement in safety participation.This study unveiled the response mechanisms of risk information to tourist safety behaviors and offered theoretical foundations and strategic guidance for destination risk communication and interventions in tourist safety behaviors.

Key words: risk information, risk perception, protection motivation, Plog psychological type, safety behavior

中图分类号:

F592

吴高杨, 谢朝武, 张江驰, 郭茜雅, 李蓓蓓. 顺“势”随“心”：风险信息对游客安全行为的影响机制研究[J]. 旅游科学, 2023, 37(6): 141-162.

WU Gaoyang, XIE Chaowu, ZHANG Jiangchi, GUO Xiya, LI Beibei. To Follow the Trend or to One’s Heart’s Content：A Research on the Influence Mechanism of Risk Information on Tourists’ Safety Behaviors[J]. TOURISM SCIENCE, 2023, 37(6): 141-162.

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