Abstract: Health is an eternal topic of human concerns.The outbreak of COVID-19 has made people more aware of the importance of physical and mental health.Promoting the recovery of mental and physical health through tours has gradually become a healthy living attitude and tourists’ perceived restorative environment experiences has become a hotspot of the academic circle.Based on the framework of sensory marketing,this study conducted a quasi-experiment to explore the effects of tourists’ audio-visual interaction on their restorative experiences and overall quality of life by taking Xixi Wetland National Park in Hangzhou as the experimental group while the Confucius Temple-Qinhuai Scenic Area in Nanjing the control group.The results indicate：both seeing and hearing are higher hierarchy in sensory system and play very important roles in tourists’ restorative experiences; there are significant interaction effects between seeing and hearing;when visual evaluation is low,tourists with higher auditory evaluation could obtain more restorative experience and when it is higher,tourists with low auditory evaluation still could not obtain a restorative experience.What’s more,the audio-visual interaction could be further extended to tourists’ overall quality of life through the mediating effects of perceived restorative environment.This study reduced the research gap existing in the relationship between the multi-sensory and tourists’ health and well-being.The findings would help open up a new path to meet people’s needs for a better life,especially after the pandemic of COVID-19.

Key words: restorative environment, visual sense, auditory sense, tourist experience, overall quality of life, quasi-experiment