Abstract: The digital integration of cultural industry and tourism industry can optimize the supply-side reform and release the potential of culture and tourism consumption, as well as promote the innovative development of the industry. Exploring configurations of the digital integration of cultural industry and tourism industry helps to explain the concurrent synergy between factors that influence the integration of cultural industry and tourism industry, and it can provide a reference for formulating policies. Based on the Technology-Organization-Environment framework, this study classified the driving factors into three dimensions: technology, organization and environment. Data about the integration of cultural industry and tourism industry in 31 Chinese provinces was collected and analyzed using fuzzy-set qualitative comparison analysis method. The aim of this study is to explore configurations that drive integration of regional cultural industry and tourism industry. The result shows that configurations that drive the integration of cultural industry and tourism industry include three types: tech-driven path, organization-superposition path, and technology-organization-environment synergy path. Moreover, configurations that obstruct the integration of cultural industry and tourism industry include four types: tech-vacancy path, foundation-weak path, environment-dependent path, and organization-feeble path. Besides, technological innovation and the development of digitalization are turned out to play a vital role in the integration of cultural industry and tourism industry. This study can not only provide a new framework for research on the integration of cultural industry and tourism industry, but also offer practical implications for the digital integration of cultural and tourism industries in China.

Key words: integration of culture and tourism industries, technology-organization-environment framework, configuration theory, fuzzy-set qualitative comparison analysis method