酒店企业数字创新过程研究——基于南沙大酒店的叙事分析

Abstract

Abstract: In the era of digital economy of integrated digital technology and industrial development,digital innovation has become a crucial “new weapon” for organizations to transform and upgrade in order to gain competitive advantages.However,how to implement digital innovation as well as to escalate quality and achieve efficient improvement to the purpose of acquiring competitive advantages via digital innovation is still a strategic myth.This paper analyzed the ways that digital innovation are emerged,shaped and evolved in Nansha Grand Hotel in light with a narrative study of its digital innovation story,and how these processes make digital transformation and upgrading come to reality.The results show that （1） digital innovation is not necessary from organization’s initiative on strategic initiation triggered by identifying digital innovation opportunities,but may also be boosted by the organization’s solution to practical as well as managerial problems,and it gets evolved in a continuous “problem-solving” process;（2） the digital innovation process of an enterprise consists of three dynamic and non-linear phases：digital innovation initiation,digital innovation development,and digital innovation application;（3） the digital innovation process,as well as its outcomes,present a complex and dynamic mutual-interaction,and such a continuous iterative innovation process leads to the emergence of digital product,organizational,and innovative business models.The contributions not only enrich the digital innovation management theory,but also provide decision-making reference for the digital innovation practice of traditional service enterprises.

Key words: digital innovation process, digital innovation initiation, narrative analysis, Nansha Grand Hotel

CLC Number:

F719.2

LI Meiyun, LI Shangjen, TAN Hongjuan. A Study on the Digital Innovation Process of Hotel Enterprises —A Narrative Analysis Based on Nansha Grand Hotel[J].TOURISM SCIENCE, 2023, 37(3): 86-105.

References

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A Study on the Digital Innovation Process of Hotel Enterprises —A Narrative Analysis Based on Nansha Grand Hotel

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